International companies whose brands are well supported and marketed, through promotions, merchandising and advertising - with proven success. Companies that are committed to success in the Canadian market - and actively support our activities on their behalf.

The Kirkwood Group

• Strategic planning, with action plans for long-term brand building.
• Sales and marketing expertise.
• Store coverage / long-term store personnel relationships / understanding of their objectives and operating guidelines.
• Key account management, strong links to the hospitality industry and on-premise accounts, product knowledge training capabilities, and value-added selling techniques.
• Knowledge of the market, including liquor board regulations and procedures, competitive positioning and analysis.
• Point-of-sale material development and design.
• Retail promotions / trade marketing techniques and activities.
• database of more than 10,000 retail and on-premise customers for micro- and telemarketing.
• Publicity / news / public relations expertise.
• Consumer promotions / in-store tastings / on-premise sampling and education.
• Consumer and trade show participation management, including support materials, and booth design and staffing.
• Sales force management with objective setting and result measurement.
• Established sales processes.