The Kirkwood Group

The Kirkwood Group offers a national focus and concentration on the brands in a carefully selected, high-quality portfolio; no brands are lost or ignored.
Staff with knowledge and skills in the selling of wines, beers, spirits and coolers in all provincial markets.
Strong relationships with liquor boards and key licensees.
A solid understanding of liquor board merchandising policies – we can develop programs to keep brands listed and growing.
Systems and processes to report all selling activities in the marketplace.
Management of all sales and the provision of information relating to listings, displays, shelf programs and special events.
Details of the sales, pricing and marketing activities of competitive brands within the category segment.
Implementation of the strategic marketing plans and materials that are developed cooperatively with our suppliers.
One central office in Ontario for our suppliers to communicate with for information about activities across Canada including all financial arrangements and payments.
A sales force augmented to cover a wider geographic area and more customers as the portfolio grows.
The right coverage to the right accounts to ensure retail and licensee objectives are met.
Streamlined communications for consistency in brand representation.
A national vision for the brands, and expanded distribution based on successes in the various provincial markets.
A single, national team, with common goals and objectives for the entire brand portfolio.