The Kirkwood Group is a national sales and marketing agency
representing producers of premium wines, spirits, beers and ready-to-drink products. TKG is an independently owned Canadian family business.

Supplier Benefits

  • The Kirkwood Group offers a national focus and concentration on the brands in a carefully selected, high-quality portfolio; no brands are lost or ignored.
  • Staff with knowledge and skills in the selling of wines, beers, spirits and coolers in all provincial markets.
  • Strong relationships with liquor boards and key licensees.
  • A solid understanding of liquor board merchandising policies – we can develop programs to keep brands listed and growing.
  • Systems and processes to report all selling activities in the marketplace.
  • Management of all sales and the provision of information relating to listings, displays, shelf programs and special events.
  • Details of the sales, pricing and marketing activities of competitive brands within the category segment.
  • Implementation of the strategic marketing plans and materials that are developed cooperatively with our suppliers.
  • One central office in Ontario for our suppliers to communicate with for information about activities across Canada including all financial arrangements and payments.
  • A sales force augmented to cover a wider geographic area and more customers as the portfolio grows.
  • The right coverage to the right accounts to ensure retail and licensee objectives are met.
  • Streamlined communications for consistency in brand representation.
  • A national vision for the brands, and expanded distribution based on successes in the various provincial markets.
  • A single, national team, with common goals and objectives for the entire brand portfolio.